An absolute must-see on your group’s NYC getaway, this over-the-top, mega-toy wonderland was originally founded in Baltimore under the name “Toy Bazaar” by German Immigrant Frederick August Otto Schwarz; two more locations soon followed-one in Philadelphia, and one in Boston. In 1870 Schwarz opened a New York City store known as the “Schwarz Toy Bazaar; ” ultimately, through decades and seasons of tremendous growth and change, it became known as the largest toy dealer in the city-“The original Santa Claus Headquarters.” In 2001, the flagship store was redesigned; shoppers are treated to a fabulously magical dynamic LED light show and greeted by live “Toy Soldiers” as they pass through the Grand Hall-styled entrance. FAO Schwarz , today, is known for its unsurpassed assortment of beloved high-end and limited edition plush animals, unique luxury gift items and veritable universe of toys for all ages; the store includes a concierge and first-class personal shopping service to assist discerning clients with finding the perfect gifts for good little girls and boys, as well as an amazing array of in-store interactive experiences and customizable toy shops! FAO Schweetz, a magnificent 6000 square foot candy mall full of every treat imaginable also offers as-you-like orders of its wonderful, whimsical wares; FAO Café serves famished toy hunters a delightful assortment of sweet and savory delights from NYC eateries like Crumbs Bake Shop, Jumbo Bagels, Sigmund Pretzel Shop and Donut Plant. Ride-on plush lion, $1500.00 Jewel-encrusted Etch-a-Sketch or Big Piano Dance Mat, anyone?
